Services/05·Brand identity

A brand system that survives contact with the sales team.

Logo, colour, type and a guideline your team will actually open.

Turnaround: Four to six weeks
Revisions: Until it is right. Not a counter.
You keep: Every source file, in your software.
Starts with: An email and whatever you already have.

We do not do brand for its own sake. Most of our identity work starts because a client's deck, brochure and website have drifted apart and nobody can say which version is right. So we build the system and then immediately use it on real things: the deck, the template, the site.

You get a logo, but more importantly you get the rules and the files that make the next hundred assets consistent without us.

Typeface01

AaGg

Fable Coffee

Primary

Deep

Paper

Ink

Fable Coffee

02What you get

Logo and logo variations, in every format
Colour, typography and layout rules
A short guideline document, written to be read
Presentation and document templates
Social profile and post templates
A brand folder your team can share with any vendor

03How it usually goes

1
A working session on positioning: who you are for, who you are against, what you want people to say about you when you leave the room.
2
Two directions, shown on real applications, not on a mood board. You pick one.
3
We develop it into a full system and apply it to your most-used assets.
4
Guidelines, templates and a handover.