Kestrel Health: Ninety-second product explainer.

An animated explainer that opens every discovery call, so the demo can start at the interesting part.

Industry: Healthtech
Year: 2025
What we did: Script, Storyboard, Animation, Sound, Subtitles

Every reading, in one place.

00:41

01:30

Kestrel Health

01—The brief

Kestrel's remote-monitoring platform took twenty minutes to explain on a call. Prospects did not understand the workflow until they saw a live demo, and half the demo was spent on basics.

02—What we did

We wrote the script from the patient's point of view, storyboarded it, and animated it in a clean illustrated style with custom sound and subtitles in four languages.

03—What happened

Sales now sends the video before the first call. The team reports the sales cycle is shorter by roughly a fifth, though we would not put that on a slide without a footnote.